More behind adertising secrets

As I found another interesting article in Signs of Life in the U.S.A., this time written by James Twitchell called "What We Are to Advertisers." This particular article peaked my interest to learn that advertisers profile and group consumers for ease of convenience. In my view this is wrong in the way that this information is commonly used to scheme people into consuming these products. As Twitchell explains advertisers profile, group, and target consumers because this is a more effective way of advertising then pitching similar products to unlike consumers. He says it is about the positioning of the product and selling the consumer product not the other way around. One commercial one commercial that is brought to mind by this idea is Get-rich-quick commercials. This is so because these commercials prey on consumers of low income.  This is apparent simply through the name,   this is because the rich and upper class do not need this information such as a poor or lower class person would. These commercials are almost always gimmicks and schemes to con the lower class out of their en hard earned money. This is an example of wrongful use of the information found and provided to profile and categorize consumers. The information of this sort is usually conducted and used privately among seperate companies, but one place which founded this information was the Sanford Reasearch Institute. This Institute calls their study the VALS study which means Value and Lifestyle System. Which was origianlly used to determine the influence that commrrcials and ads have on consumer purchasing decisions. This harmless, gathering and studying of this information has been twisted to conform to a form of "brainwashing." People, consumers, should not be profiled and or grouped because it is wrong to steriotype like advertisers often do. This information should only be used for good and productive studies and outcomes and not schemes and gimmicks.