Behind Commercial Making

After reading a chapter in Jack Solomon's "Signs of Life in the USA" called Masters of Desire:The Culture of American Advertising, I no longer have the same satisfaction or views on television commercials or magazine ads. Another chapter that has changed my views is "Men's Men and Women's Women", from this same book and author. One commercial in particular has stood out to me that posses some of these traits he discusses in these chapters. This commercial would be the ad for Venus razors, where the woman and the man lay in their bed and she is resting on him. He has a book in one hand and the other hand moves smothly up her leg, and she is dressed in revealing clothing as to show off her flawless skin. The rest of the scene around them is plain and almsot colorless as to draw attention to the couple on the bed. As these scenes are shown a female voice over talks about how she wants a man who understands her sensative side and a razor for her sensetive skin. The product is aimed toward women of all races and social classes although it features a white woman and a white man. This commercial exploits a sexual fantasy for both the man and the woman. It stimulates the consumers' ideas that this razor will result in flawless skin which in turn will result in a happy man and satisfaction for both of them. The female is both a woman's woman and and man's woman as well. She appeals to the women of todays society because she is atractive but she is also someone who women believe they could possibly look like too if they use this product. She is a mans woman because she appeals to the product, she is sexually atractive, and dressed in revealig clothing. This Venus razor commercial successfully uses both of these selling tactics to manipulate the viewer into buying this product.