More behind adertising secrets

As I found another interesting article in Signs of Life in the U.S.A., this time written by James Twitchell called "What We Are to Advertisers." This particular article peaked my interest to learn that advertisers profile and group consumers for ease of convenience. In my view this is wrong in the way that this information is commonly used to scheme people into consuming these products. As Twitchell explains advertisers profile, group, and target consumers because this is a more effective way of advertising then pitching similar products to unlike consumers. He says it is about the positioning of the product and selling the consumer product not the other way around. One commercial one commercial that is brought to mind by this idea is Get-rich-quick commercials. This is so because these commercials prey on consumers of low income.  This is apparent simply through the name,   this is because the rich and upper class do not need this information such as a poor or lower class person would. These commercials are almost always gimmicks and schemes to con the lower class out of their en hard earned money. This is an example of wrongful use of the information found and provided to profile and categorize consumers. The information of this sort is usually conducted and used privately among seperate companies, but one place which founded this information was the Sanford Reasearch Institute. This Institute calls their study the VALS study which means Value and Lifestyle System. Which was origianlly used to determine the influence that commrrcials and ads have on consumer purchasing decisions. This harmless, gathering and studying of this information has been twisted to conform to a form of "brainwashing." People, consumers, should not be profiled and or grouped because it is wrong to steriotype like advertisers often do. This information should only be used for good and productive studies and outcomes and not schemes and gimmicks.

essay expansion proposal

My proposal for essay 5 to expand on another previous written essay is to expand on my mini essay number 4 about "advertisers taking advantage". For this paper I will work on addressing the who cares aspect of the essay, and metacommentaries. In the beginning when writing this essay I had many ideas which I could expand on and explain using the original article "What We Are to Advertisers" that the idea of my essay was based off of. Why this essay would be good to expand on is because there are groups which I mentioned but never explained in detail, also I could examine the concept of other medias of advertising and how they are effected online. For this I would use a scholarly article "Targeted Online Advertising: Using  Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services". One other thing I could add to my paper in order to lengthen it is an article or possibly studies on the effect which these commercials have on consumers and decision making. These ideas could be addressed in the article, "Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls".

• social grouping in advertising
• targeted advertising
• advertising advantages
• advertising effects on consumers
• selling the consumer / cross advertising
• effects of different forms of advertising
• advertising injustice
• advertising effectiveness
• get rich quick schemes